Future FMCG 2020

Agenda

Future FMCG 2021 covers the latest trends and practices across the FMCG industry chain. The 3 dynamic days comprise of 5 Streams, 2 One-on-One Interviews, 3 Concurrent Closed-door Meetings, 2 Creative Salons, Future FMCG Brand Night, Innovator of the Year Awards Ceremony and Trailblazer Zone, with a view to creating a diverse and valuable learning platform and social occasion for brands.

PRE-EVENT ACTIVITIES May 12th

PM
  • Case studies by brand companies
  • Group discussion and demonstration

DAY ONE, May 13th

AM
  • Macro environment & trends, brand strategy, new consumers, diversity & sustainability, digital transformation, organizational revolution
  • Consumer insights, content marketing, social ecommerce, digital marketing, digital engagement
PM
  • Omni-channel integration, O2O/OMO, live-streaming commerce, community group-buying, instant delivery service, lower-tier market
  • A special night in Guangzhou! 3 new FMCG brand leaders will tell their brand growth stories. If you would like to share, please contact us!

DAY TWO, May 14th

AM
  • Brand value proposition, personalization & Loyalty, product & experience innovation, health & safety trends, Gen Z, elderly consumers.
  • Flexible supply chain, quick response, smart logistics, shared warehousing.
  • Channel for FMCG Brands Invited guests only. Please contact us to reserve your seat.
PM
  • Case study sharing from new brands
  • Free discussion and conclusion
  • Case study sharing from brands and community group-buying platforms
  • Free discussion and conclusion