E-commerce has changed shoppers’expectations and interactions with brick-and-mortar businesses. Facing with millennials and Gen Z who have grown up digitally native, what can we do and where can brick-and-mortar shines? The concurrent workshop will centre on the new ways to succeed in brick-and mortar retail. About 25-30 high-level executives from brands, retailers, consultancies and associations are expected.

Time: 9:00-11:30 AM, July 3, 2020
Form: 1) Group discussion and presentation; 2) “Online vs. Offline” Debate for future

Topics:

• How to adapt to the new normal of economic development and promote the transformation of physical retail?
• Interpret the OMO model, innovate the scenarios, and reshape the user experience
• Understand the buyer journey, refine user management and optimize the personalized/ customized services
• Be connected-the last mile and neigbourhood commerce
• Restructure the supply chain, promote collaborative development, and augment its service features as a differentiator
• Enable smart stores via full-link digitization and efficiency driven by data
• Physical retail and the lower-tier markets
• ……