E-commerce has changed shoppers’expectations and interactions with brick-and-mortar businesses. Facing with millennials and Gen Z who have grown up digitally native, what can we do and where can brick-and-mortar shines? The concurrent workshop will centre on the new ways to succeed in brick-and mortar retail. About 25-30 high-level executives from brands, retailers, consultancies and associations are expected.
Time: 9:00-11:30 AM, July 31, 2020
Form: 1) Group discussion and presentation; 2) “Online vs. Offline” Debate for future