E-commerce has changed shoppers’expectations and interactions with brick-and-mortar businesses. Facing with millennials and Gen Z who have grown up digitally native, what can we do and where can brick-and-mortar shines? The concurrent workshop will centre on the new ways to succeed in brick-and mortar retail. About 25-30 high-level executives from brands, retailers, consultancies and associations are expected.

Time: 9:00-11:30 AM, July 31, 2020
Form: 1) Group discussion and presentation; 2) “Online vs. Offline” Debate for future

Topics:

• How to adapt to the new normal of economic development and promote the transformation of physical retail?
• How to succeed in the new retail era for the small and middle-sized enterprises?
• Interpreting the OMO model, innovating the scenarios, and reshaping the user experience
• Understanding the buyer journey, refining user management and optimizing the personalized/ customized services
• Being connected—the last mile and community commerce
• Reconstructing the supply chain, promoting collaborative development, and augmenting its service features as a differentiator
• Enabling smart stores via full-link digitization and efficiency driven by data
• ……