The Omni-Channel Challenge for Retailers, Brands and Channel Partners

21-23 April 2014, Shanghai China

Course Overview:
This workshop style training course provides retail executives charged with leading omni-channel change in their organisations with an appreciation of key opportunities and issues to be addressed, and to illustrate this with examples of best (and worst!) practice from around the world. It will aim for a highly interactive approach, with opportunities for attendees to discuss the challenges faced by their own particular organisation in the context of the course material.

By Attending This Course You Will:
  • Jargon-busting: from multiple channel to multi-channel, from cross-channel to omni-channel – what’s the difference and what does it mean for your organisation?
  • Proposition and positioning: for most retailers, the omni-channel challenge means change or die. We take a look at the potential need to redefine your proposition for the new connected world.
  • Strategic challenges: if you already have stores, what needs to change to beat the online upstarts? If you are an online pure-play, how can you stay ahead of the dinosaurs on the high street?
  • Channel conflict: how can you ensure that all your sales-channels – retail store, wholesale, web, social, mobile, catalogue, etc – collaborate and don’t compete?
  • Functional changes: what impact should omni-channel have on your existing organization? What new business functions are required, how do existing functions need to change?
  • Practical questions: should you have a presence on marketplaces such as eBay or TaoBao?; mobile website or mobile app?; is “social commerce” worth attempting?; what building blocks do we need to start with?
Course Outline

Day 1 – the omni-channel retail proposition

  • basics and essentials
  • P.R.I.C.E. differentiation model
  • Connecting Personas and P.R.I.C.E
  • Evaluating proposition and differentiation – a scorecard approach

Day 2 – strategic issues in omni-channel execution

  • Multi-channel or Multiple Channel?
  • “TaoBao or not TaoBao, that is the question”
  • Organization & Measurement

Day 3 – key challenges in the implementation of omni-channel

  • Attracting and Retaining Customers
  • Delivering the Customer Experience
For More Information, Please Contact 
Robbie Cheung
Tel: +86 21 68407631
Fax: +86 21 68407633

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