Event Highlights

The only international conference focusing on mobile commerce in China
  • 300+ high profile global&China attendees
  • 30+ leading industry authorities to speak
  • In‐depth insights into mCommerce innovative applications& commercialization in China
  • A value‐added networking platform for the whole mCommerce industry chain
  • 20+ exhibits onsite to display the lastes technology and innovative solutions
  • 2 intensive streams layout of China Mobile Marketing’s Development, and mobile banking
  • &payment’s evolution for mCommerce& eCommerce

TOP innovative show-cases from mCommerce, mobile banking& payment, mobile marketing leading companies, to address the latest evolution

CRUCIAL FACTS


Event Marketing Background

According to statistics, the transaction volume of China's mobile commerce market in 2011 is RMB 15.67 billion Yuan, an increase of 609.0 percent compared with the same period of the previous year, and the mobile commerce market in China is expected to reach RMB 25.15 billion Yuan in 2012, with a mobile commerce user population of 146 million people. Currently, the value of commodity tractions on mobile phones and other mobile terminals accounts for about 35.8 percent of the total volume of the mobile commerce market. The gradual popularization of smart phones brings excellent opportunities for mobile commerce,mobile commerce in China will welcome a phase of explosive development in the next two years. "
 

Event Structure at A Glance:

  April 18th  
AM
09:00-12:30
Mobile Commerce’s Evolution and Opportunities

 

PM
14:00-17:30
Mobile Commerce Strategies and Practices  
  April 19th (A) April 19th (B)
AM
09:00-12:30

Mobile Marketing for mCommerce in China

Mobile banking& payment for mCommerce in China
PM
14:00-16:30
Mobile Marketing Innovations To Best ROI  Mobile Banking&Payment is changing the ecommerce world